Curriculum:
- Why SEO?
- Importance of Optimization
- Google algorithm and how to avoid penalties
- Black Hat Vs White Hat Vs Grey Hat Seo
- On-Page Optimization (Meta Tags, Headers Tag,
- Social Listening
- Off-Page Optimization (Quora, Youtube, Blogs, and more)
- Setting up a Google Analytics account
- Placing the tracking code on the Site
- Setting up conversion tracking goals & events.
- Reading GA Data
- Platforms to be covered
- Quora
- Youtube
- Setting up a social media account
- Practices to follow on page
- Types of content on each platform
- Dos & Don'ts of Posting
- Profile vs Page vs Groups
- Content Strategy - Videos / Reels / Post
ul>
Setting up a Marketing plan for Paid Marketing
Importance of Ads Panel
Set-Up of an Advertisement
Choosing the right campaign objective account
Choosing the right campaign objective
Setting campaign budgets and bids
Ads Placement and their importance
Designing social media ads
- Importance and Ads Key Terms
- Keyword Research
- Set up vour first goodle Adwords
- Search Ads, Display Ads, Shopping Ads etc.
- Set Objectives of Campaigns
- Review of Campaigns
- Analysis GMB Account
- Setup Local & International GMB
- SEO of GMB Area wise
- Managing Ratings and Reputation
- Understanding of the Basics of Content & Copywriting
- Rules and Guidelines for Content & Copywriting
- Web Content & Copywriter Process with Keyword Stuffing
- Content & Copywriting Tools
- The Digital Landscape
- Elements & Platforms
- Brand Audit Digitally
- Setting up Your First Funnel
- Target Audience
- Types of Email
- Bounce rate vs Open rate vs Delivery rate
- Analytics and Optimisation
- Creating Lead Magnet
- Setting up Email Automation & Workflow
- Email Marketing tools
- Creating the First Email Campaign
- Who is Your Customer?
- Where is your customer?
- What are your goals?
- When will you communicate?
- What Differentiates You?
- How will you Execute?
- How to Work Smarter and save time
- Being Creative in less time
- Work Load Management
- Work Stress Management
- Educating about Different types of tools used in digital marketing paid or free
- Design Thinking
- Types of Design format form Different Platforms
- Design using Canva and more
- Logo Making for brands
- Creating Social media Posts
- Video Creation Mindset
- Learning Creativity
- Types of Video Creation format form Different Platforms
- Creating Video Using Different Softwares
Fee:
Online Virtual Class Room
Enroll in any above batch and attend live class at scheduled time
30000Offline Class Room
Visit our centre and enrol for the course, The course Fee will vary as per the Metro/ Non Metro or locality.
30000Upcoming Batches:
FAQ:
1.Any Prerequisite to learn Python?
There is no prerequisite to learn Digital Marketing. If you are familiar with computers By the way, we will start this training from scratch.
2.Any Prerequisite to learn Python?
There is no prerequisite to learn Digital Marketing. If you are familiar with computers By the way, we will start this training from scratch.
3.Recommended Audience for Digital Marketing?
Anyone interested in learning Digital Marketing can join this course like students and working professionals.
4.In case of my absence, how can I manage my class?
You will get access to LMS (Learning Management System), if you missed your class you can refer to the recorded session in your LMS. If you have any doubts you can ask in your next class whenever you join
5.How much time it will take to complete ?
It will take 100 hrs. to complete this training program
6.Who is the Instructor?
Our instructors are industry experts having more than 10 years of corporate experience. Since they have rich experience in their domain they will train as per the industry standards.
7.Will you help us in Job placement?
We have tied up with more than 100+ companies in corporate industry. We will schedule your interview after successful completion of our course.
8.Will you help us in resume creation?
Yes, we will help you create your resume so that it can be shortlisted easily for an interview.
9.Will you help us to get the software/Tools?
Yes, we will help you with the Trial version of the software
10.How long can I access my (LMS) learning management System?
Once you enroll for the course, you can access the LMS for life long.
11.How can I get the certification?
Once you will complete your course, you will appear for an online test. Based on your score we will issue the certificate
12. What is a Self-paced course?
If you enroll for a self-paced course you can access the pre-recorded sessions and you can do self-learning. You can complete your course as per your availability.
13.How can I get the certification?
Once you will complete your course, you will appear for an online test. Based on your score we will issue the certificate
14.What if I have more queries or concerns?
You can write an email at info@wifilearning.com or you can contact us at our Office numbers at 91-9999468661.
15.How can I start a career in Digital Marketing?
To start a career in Digital Marketing, consider acquiring relevant skills in SEO, SMO,SMM and PPC..
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